Marketing Türkiye: Senior Appointments at Spectra

Burcu Zöngür has joined as Brand and Marketing Director to strengthen Spectra’s brand identity and manage its integrated communication strategies. A graduate of Istanbul University’s Faculty of Engineering, Zöngür has led marketing and brand positioning efforts at prestigious brands such as Orka Group, Saat & Saat, Sinoz Kozmetik, Hamm Design and Silk and Cashmere over a career of more than 18 years. Known for her data-driven approach and strong storytelling, Zöngür will lead innovative projects that deepen Spectra’s emotional bond with consumers. Alongside her professional work, she also stands out for her active role in social responsibility projects, partnering with institutions such as TEV, Tema and the Community Volunteers Foundation to create collaborations that benefit society.

Serdar Kurtluk, in turn, has been appointed Sales Director to manage the brand’s sales operations and market development processes. A graduate of Istanbul Technical University’s Industrial Engineering department, Kurtluk has managed critical commercial marketing and sales projects at industry giants such as Ülker, Kopaş and Hunca Kozmetik over a career of more than 20 years. Most recently responsible for market development at Peker Tekstil, Kurtluk will contribute to Spectra’s strategic transformation and play a key role in increasing the brand’s market share and sustaining its sustainable growth momentum. With his visionary approach to team management, Serdar Kurtluk also continues to mentor young professionals.